When it comes to showing off your property management company, or any properties that you may have for sale, a website is essential. The first place that any person would look when getting into real estate is online on some sort of real estate website.
So, for this reason, it is important to have a website for your real estate business well established.
Not sure where to start?
Below, we have laid out everything you need to know about websites, including how they are useful and how to get started on one for yourself.
How can a Property Management Website help you?
To begin, we will discuss all the benefits that come with starting your own property management website.
Some of these benefits may sound obvious, but they can have a tremendous impact on the success of your real estate business. It is important that you consider all the benefits to decide whether or not it would be beneficial for your business or not.
Now, let's get into the benefits of starting your very own property management website.
When you have a website, it is open all the time to the public. This makes it far easier for potential clients to see what you have in store for them and what services you offer. It also greatly increases the outreach of your business because anyone can go onto the website at any time, from anywhere they please.
This convenience of having a constant entity advertising your business is extremely useful as you can rely on it to passively attract new clients. In contrast to social media marketing, campaigns, etc., a website will always be there and can contain as much information as you want it to.
For example, if you are just starting out, you may not have enough capital for a full-on campaign. Instead, you can use a property management website template (discussed later) to make a page that has all the information your clients need to know. You can include information like your prices, the services you offer, the people on your team, and much more. The best part is that potential clients can visit this website whenever they want and continue referring back to it in the future.
One of the most important things when it comes to any type of business is brand recognition. You want to make sure that there are as many people as possible that know about your company. Apart from knowing about the company, it is important that they know about how useful and convenient it could be for them or their friends, family, etc.
Making a website is a very easy way to increase brand recognition by allowing people to know exactly what your company consists of. It also makes it easy for these people to share the company with other people who may find it useful.
The bottom line is that the more recognizable your company is to people, the easier it is to drive more business and expand. For this reason, it is important that the website you create be a clean, navigatable one that presents a positive image of your company.
Apart from the obvious marketing benefits that come with making a property management website, there are also other things pertaining to a website that you can do to increase traffic.
One example of an effective method to attract more clients is to make SEO-optimized blog posts, like the one you are reading. Making blog posts about property management serve to inform readers about information regarding the field as well as advertise your business. There are many ways that a reader can end up on your blog post, like coming from another website or finding it on a search engine. As you drive more traffic from blog posts, you are also increasing the number of people that visit your website, thus increasing the chances for new clients.
Although this method may take longer than others, it is a surefire way to make sure that there are more people visiting your website and finding out about your business.
While this may not be one of the most important benefits of making a website for your property management company, it should still be mentioned. When you make a website, it is typical that you include a number of ways that visitors can contact you with any questions or concerns. This streamlined communication greatly helps your business because it allows potential clients to have their questions answered faster.
Without a website, it could become far more difficult for potential clients to get in touch with you about your services which may cause them to lose interest. For this reason, having multiple communication methods available to visitors of your website is essential for attracting new customers.
Now that we have discussed some of the main benefits of starting your own property management website, let us discuss how to actually build it.
Where to find Property Management Website Templates
Building a website for your business can seem like an intimidating task. When done by yourself, it can take weeks to get the perfect design that you are looking for. Luckily, there are many property management website templates that can be used to help you out.
Below, we have listed the best places to find a real estate website template for your business.
First on the list of the best places to find templates for your website is Themeforest. This website provides a plethora of templates for your website, whether it be for a WordPress or HTML website.
On this site, there are thousands of choices for your website, so you can be sure that you will find the one that's perfect for you. It is also very convenient to use, as you can narrow down your results to make the search easier. Once you have found the template you want, it is a very quick process to purchase it and begin using it.
Also, Themeforest has a massive community of creators. When looking at a template, you can see who made it and check out their reputation or some of their other work.
TemplateMonster is another solid choice for finding a template for your property management website. Just like Themeforest, TemplateMonster provides thousands of high-quality templates, including property management website templates. The templates provided are also meant to be easy to figure out and to be used by beginners.
Apart from being aesthetically pleasing and easy to use, these templates are also SEO optimized for WordPress. This means that you will drive even more traffic to your website with the templates.
Now that you know where you can find any template that you can think of for your property management website, let's discuss where you will be building it.
Where to Build a Property Management Website
For most people, this is what tends to be the tricky part. It is easy to think of what you want your website to look like and what you want it to do. The hard part is executing those ideas and actually making the website.
To help with this, we have provided the most popular services for building and managing websites, and how they compare to each other.
First on this list is the widely used website service WordPress. At first, building a website using WordPress may seem like a daunting task, but there are dozens of guides on the internet explaining how to do it. Fortunately for you, WordPress is notorious for being convenient and easy to use, even for complete beginners.
Some of the features that WordPress offers includes:
- User Management
- Media Management
- Search Engine Optimization
One of the most notable features of WordPress is that it is open source. This means that there are thousands of plugins made by users that can be bought and included on your website.
Although it is advertised as a content management system, it also works as a powerful page builder. After taking the necessary steps to start the website, you just choose a WordPress theme and you are ready to begin building.
Similar to WordPress, Wix is a powerful website-building service that can quickly get your website off the ground. Compared to WordPress, Wix is much easier to use and learn, but the functionality is limited.
Some of the features offered by Wix include:
- Drag and Drop Design
Although the features seem similar, it is in the functionality where Wix and WordPress differ. One of the main differences is that Wix is a drag-and-drop website builder. This means that you can make a website in minutes just by finding a template and adding your own pictures, text, etc. WordPress, on the other hand, is more involved and requires a steeper learning curve to successfully manage.
It is important to review the features and functionality of both services to decide which one is the best for you.
Trying to advertise your vacant listings but don't know how to make your own website? DoorLoop's all-in-one property management software includes a custom website where you can list your vacant properties.
Through this website, potential tenants can quickly submit their applications for any vacant listings. The best part is that it is all presented as a professional, modern service to you.
Apart from having your own branded website, using DoorLoop you can also schedule property showings online. The all-in-one service also includes:
- Automated rent collection
- Leasing tools
- Maintenance support
- Full owner portal
..and much more!
To take advantage of all of these features, visit DoorLoop and sign up for a demo today - no credit card needed!
In conclusion, building a website using property management website templates could potentially be the next big step for your business. Apart from being able to land customers, it will become far easier for your business to expand and lead to more success.
If you don't want to create your own website, visit DoorLoop to get a custom-made branded website for all of your property management needs.