When running a property management company, it is vital to have efficient and effective marketing strategies in order to grow.
For the past years, the way that businesses have marketed to the public has drastically changed. These changes have followed major advancements in technology, like the internet.
The new era of marketing, called digital marketing, essentially phases out the old practices. This means that other methods, like cold telemarketing, TV, and radio are becoming things of the past.
Not sure how your business's marketing strategy can adapt to these changes?
Lucky for you, below we have provided a full list of the best property management marketing ideas and strategies to make sure that your business is keeping up with all of the new trends.
To begin, let's discuss what digital marketing actually means.
What is Digital Marketing?
Digital marketing is essentially any marketing that uses electronic devices as the primary means of communication. These devices typically take the form of a phone, computer, tablet, or some other device.
There can be many different ways to market to electronic devices, including videos, photos, social media posts, or paid ads. Ideally, your web marketing strategy will contain a healthy balance of all of these.
Although it may seem like a very difficult task to convert to digital marketing, it is definitely a worthwhile investment. All the time that you would be putting into growing your digital presence will pay for itself many times due to the various benefits that will come from it.
Benefits of Digital Marketing
The benefits of these marketing strategies are plentiful and can overwhelmingly affect your business. Some of the most significant benefits that come from digital marketing include:
Penetrating New Markets
One of the main benefits of digital marketing is that you will be reaching new markets that you were not able to reach before. By advertising to more markets, you are increasing the number of clients that you have, thus increasing the profitability of your business.
As traditional marketing continues to be phased out, it is becoming especially important to shift your strategy to one that caters more to modern technology. If you are not implementing this into your marketing strategy, you are missing out on immense markets and profits.
For example, if you are advertising in newspapers, your target audience is comprised of mostly older individuals. This is because, obviously, not many of the younger generations read the newspaper anymore. Instead, most of the consumer base is seeing advertisements on their phones and computers.
Another great benefit of this kind of marketing is that it is much cheaper when compared to traditional marketing. Unlike marketing over media like TV, radio, or print ads, marketing on digital platforms is far cheaper and generates much more traffic for the money you spend.
Some examples of very cost-effective marketing methods on digital platforms include social media, search engine optimization, and online videos. For more information on these strategies, continue reading and we will discuss more how each of them is effective.
One other benefit of this modern kind of marketing is that your success can be easily and accurately measured. Unlike marketing in a traditional form, which can almost never be measured. With digital marketing, you can measure everything from how many views one of your advertisements has to how many clicks your link has.
For example, if you place an ad in a newspaper, it is impossible to know how many people have read that ad. On the other hand, when you place an ad online, you can accurately measure how many people have read the ad, interacted with the ad, or even visited your website after viewing the ad.
Now that we know some of the fundamental benefits of this kind of marketing, let's get into some of the most effective strategies that you can use to quickly increase your digital footprint.
Top 10 Property Management Marketing Ideas
For property management companies, it is especially important to have a solid marketing strategy in order to grow your business. Especially for property managers, it is essential to continuously update your marketing strategies to gain access to new markets.
In order to grow your property management business, you can follow these ideas and strategies closely and watch your numbers transform.
1. Search Engine Optimization
One of the most important and most beneficial aspects of a modern marketing strategy is search engine optimization. Search engine optimization (SEO) is the practice of optimizing your property management website in order to have it rank higher in search engines.
For property management companies, it is vital to monitor your SEO rankings because you want property owners to see your company's website before any others. By appearing before any of the other websites, there's a much higher chance that new clients will click on your link and potentially utilize your services.
By utilizing search engine optimization, your company name can appear much more often on search engines like Bing and Google, which will surely attract new clients to your property management website. It will also appear more often when it is one of the local businesses, also known as local SEO.
If you want to learn more about search engine optimization, be sure to visit this article to learn everything that you need to know about it.
2. Content Marketing
Going hand in hand with search engine optimization, content marketing is vital to attracting clients to your property management services. When including content marketing in your property management marketing plan, it is important that you produce very fresh and relevant content.
One of the most effective forms of content that you can use to gain publicity for your company is blog posts. Blog posts are a very easy way to pack a load of information onto a single article that is relevant to your company. This method allows you to connect your content back to your website and increase the organic traffic to your website.
By concentrating more of your marketing efforts on the content found on your website, you are fostering a longer stay. And it has been proven that the longer a visitor stays on a website, the more likely they are to become an actual client.
3. Property Management Website
As a property manager, one of the most important assets at your disposal is a property management website. When people are browsing the internet, the thing that they see more than anything is websites. For this reason, it is important that you have your own website for potential clients to find.
When creating your website, it is important to have your company's goals in mind. For example, if you want to list your available real estate, you must dedicate a large bulk of the website to your listings. However, if you are a property management software company, your website should be concentrated on advertising your software to create new leads.
Want to learn more about how to create your own property management website? Visit this article to discover everything you will ever need to know.
4. Social Media
To be as effective as possible in the age of digital marketing, it is vital to be active on social media. By making your own page on various social media outlets, you are advertising your brand to an immense amount of people that would have never heard of your company otherwise.
In order to begin capitalizing on your social media presence, you must design your pages on outlets like LinkedIn, Instagram, and Facebook. Then, you must carefully choose what to post on your page to make sure that you are reaching the correct customer base. If you are not targeting the right people, you will not have as much success as you can be having.
5. User Experience
Another useful idea to have in mind for your marketing plan is to make sure that your users have a positive experience on your website. This includes a large number of factors, such as:
- How easy it is to navigate
- Website aesthetics
- Presence of errors
It is important to keep all of these in mind to make sure that visitors have a positive experience when visiting your website. According to Google Analytics, the conversion rate of your visitors is much higher when they are spending more time on your website. This means that by making an easy-to-use, attractive website, you may generate more clients.
6. Local Businesses
Are you trying to grow your publicity in your local markets? Then partnering with local businesses is an extremely useful tool that you should add to your marketing plan. When you advertise to your community, you are way more likely to find a new property owner for your rental property due to all of your traffic being local.
For example, you can pay a local restaurant to advertise your property management company. This allows for local property owners to discover your business and contact you about potentially becoming a new client.
7. Analyzing Competition
Another essential aspect of your property management marketing plan is to analyze your competition. By analyzing your competition, you can determine which methods have seemed to work for them and which ones have not.
Also, it is vital to realize which customer markets your competition is targeting and how it is working out for them. After all, it is only natural that you would want to learn from the successes, and failures, of other marketing strategies.
8. Online Reputation
Another very important aspect of your digital footprint is your online reputation. This reputation refers to the way that other online sources view your company and your services. One of the most common ways that you can grow your online reputation is by getting positive reviews on your website.
Also, it is important to eventually have other websites feature your company in some sort of way. One way to achieve this is by doing guest blogging. This method of guest blogging is when another website that is related to your company features one of your blog posts that connects back to your company. By having a larger company feature one of your company's blog posts, you are exposing your company to an entirely new group of people, increasing traffic to your website.
9. Host/Attend Events
Another great way to make your marketing plan more effective is by hosting real estate or property management events. In these events, you can network with dozens of other property managers and property owners that all have the same goal in mind: optimize property management marketing strategies.
By attending these events, you get exposed to different marketing solutions and can find out what has seemed to work and what has not. Also, you can potentially form new partnerships with the property managers that attend these events.
10. Paid Marketing
Last on the list is paid marketing. This kind of marketing involves paying a certain price to advertise your business in ads. These ads can be displayed in search engines like Google or Bing when they search for something related. Also, you can pay to have your advertisement displayed on social media pages like Instagram and LinkedIn.
This is a very straightforward and effective method because you are guaranteed a certain number of views. However, these are very pricey depending on how long you want the ad to stay up as well as where the ad will be displayed.
When it comes to property management marketing, it is important to cater to exactly the kind of people that you want as clients: property owners. If this involves changing and evolving your marketing strategy to keep up, it is important that you do so. After all, implementing these marketing strategies into your marketing plan would surely increase your business's organic traffic and clients.