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THE problem

Growth was never the issue. 
Managing the growth was.

Matt built Red Bird Realty Solutions after years of working with investors and growing portfolios. Today he manages more than 215 single-family homes and a few small multifamily properties, with one part-time virtual assistant and a third-party maintenance team.

Before DoorLoop, he tried RentRedi, RentecDirect, and Buildium. None of them felt right. The tools were clunky, outdated, and limited, and as the portfolio grew, the problems grew with it.

After a certain unit count, every manual process starts stacking up. Messages get buried. Maintenance turns into constant coordination. Renewals become another thing to chase down. At some point, you either build better operations or you start hiring more people. Matt wanted another option.

THE SOLUTION

Now the renewals, the maintenance routing, and the tenant communication happen on the back end

When Matt switched to DoorLoop in 2022, he was at around 35 properties. He did not just switch platforms. He changed how the business operated day to day.

Conversations that used to live in texts and emails moved into DoorLoop. His third-party maintenance team works directly inside the platform, routing work orders to the right vendors without Matt needing to step in. A clogged drain needs a plumber, the maintenance lead reassigns it, the plumber gets notified, and the tenant gets scheduled.

"That stuff can happen on the back end."

Lease renewals changed too. What used to mean driving to tenants' homes for signatures now happens through e-leases and workflows. Ninety-day check-ins. Renewal conversations 60 days out. Enough time to solve issues before tenants decide to leave.

"With DoorLoop workflows, we're catching people 60 days out. If they are considering not renewing, we have an opportunity to work through why, and we get a chance to resolve those problems before they move out."

The tenant portal became the standard way tenants interact with Red Bird. Payments, maintenance requests, lease documents, and communication all run through the portal from day one. Today, 74% of Red Bird tenants are set up.

"It just makes your life so much easier."

THE OUTCOME

215 properties, one operator, 
and 1,000+ manual touches 
removed every year

Matt manages more than 215 properties today and expects to reach around 275 doors by year end without growing his headcount. The biggest impact has come from workflows. Lease renewals alone remove hundreds of manual follow-ups every year. Add move-ins, reminders, and automated communication, and DoorLoop workflows eliminate more than 1,000 manual touches annually.

"Imagine if somebody had to initiate every single one of those texts or emails. That'd be crazy."

Every new automation creates more room to grow without hiring another employee.

"Every time you guys come out with a workflow, that's going to allow me to do another 20 to 50 doors by myself without hiring another person. The ability to reduce overhead from staff is by far the biggest efficiency."

"I wouldn't be able to manage over 200 properties if I wasn't using this level of software."

"Every time you guys come out with a workflow, that's going to allow me to do another 20 to 50 doors by myself without hiring another person."

Matt

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