How Jim Wayne brought 50 doors in-house and made tax season “a piece of cake”

Too much manual work, too many tools, and an 8% cut going out the door

After 30 years, Jim Wayne isn’t new to real estate. He knows what it feels like when property management becomes a mess thanks to disconnected tools.

Jim had two realities running at once before DoorLoop. Some properties were handled by a third party while others were managed in-house using what he described as “archaic” methods.

The cost wasn’t just time. He was paying an 8% fee for work he believed could be handled internally, if the right software existed.

Jim didn’t want a “cheap” tool. He wanted something sophisticated enough to handle real property management without requiring “a thousand doors” just to justify the price.

“I’ve used them all—from manual all the way to the most complicated and sophisticated software.”

Replacing QuickBooks and the patchwork setup

DoorLoop surprised him, not because it was simple, but because it was complete without being overwhelming. Finally, he could consolidate his work.

“I’ve stopped using QuickBooks, so I’m no longer using two softwares.”

That mattered most when the stakes were high—reporting, reconciliations, banks, and taxes.

“Typically a property management software doesn’t have a robust accounting element, and even if it does, it’s so complicated or cumbersome that it’s not easy to use. Come tax season, it's a piece of cake with DoorLoop.”

In-house management and full adoption for tenants

Jim’s biggest win wasn’t a smaller task list. It was a complete shift in control. The software made it possible to bring management in-house and stop relying on the third-party manager entirely.

“DoorLoop has saved us so much time and it’s gotten us so much more organized that I don’t need a third party property manager anymore. That’s all done in-house on 50 doors. And it’s a piece of cake.”

Tenant adoption followed in a way that surprised him too. People who were initially hesitant now treat the software like the normal way of doing business.

“Now they live by it.”

For Jim, that’s the entire point. He can finally leave the old ways in the past.