How Harrison Furman boosted his bottom line replacing manual accounting with automation

More properties, more clicks, same headache

As Harrison Furman expanded GreenWave Capital’s portfolio of condos and apartment buildings, the systems he started with began to quietly work against him. Like many, he built his early processes in Excel, then “upgraded” to QuickBooks as complexity increased. But each new property didn’t just add revenue; it added repetitive work.

Every property came with the same cycle: monthly expense entries, journal updates, recurring charges that still had to be manually re-entered. Managing multiple QuickBooks accounts across properties created unnecessary friction, especially for work that should have been automatic.

What started as financial tracking slowly became administrative drag. Harrison wasn’t looking for flash. He just needed a way to stop spending time on tasks that didn’t move the business forward.

Automation without rebuilding the business

When Harrison saw DoorLoop, the comparison was immediate. The software didn’t feel unfamiliar or limiting. It matched what he was already doing, just without the inefficiency. But the moment that turned consideration into commitment came when cost entered the conversation.

“I asked about the price and it just blew the competitors out of the water.”

Instead of paying for multiple accounting systems across properties, DoorLoop consolidated everything into one platform with the same reporting power and without the overhead.

“It was actually more cost-efficient than each property having their own QuickBooks account. Same accounting software, same reporting.”

Onboarding didn’t slow him down either. With guided setup and hands-on support, he was operational quickly.

“We set everything up and I'm pretty much proficient. Very easy, very easy from the beginning to end.”

Less time on tasks, better insight, and stronger returns

Once Harrison centralized his operations, the effect was immediate. The biggest win wasn’t a single feature; it was eliminating repetition entirely. Monthly tasks that used to require constant attention simply ran on their own.

Simple automations—like recurring rent payments, recurring HOA, taxes, and insurance—handled themselves. Across his multiple properties, eliminating just a few recurring entries per month added up to meaningful time savings.

“On average, I think I probably have between one to three hours savings so far per month just on [automated tasks].”

That clarity unlocked smarter decisions not just on expenses, but on revenue itself.

“Automation has helped me increase rent. Cut your cost, increase your bottom line.”

For Harrison, DoorLoop didn’t just save time. It created the conditions for better strategy, better pricing, and sustained growth.