Marketing Automation Specialist

We are looking for a full-time marketing automation specialist to create, execute and monitor all marketing automations and data.

Responsibilities for this role include:

• Creating, setting up, executing, and monitoring all marketing automations
• Managing the rules, logic, UTM tracking, landing pages, and reports for all automations.
• Managing the data flow between automation platforms (Intercom), CRM (Salesforce), and all other relevant platforms.
• Creating and implementing a data-driven lead scoring and routing system
• Overseeing nurture campaigns and ad hoc emails for both leads and active users for a variety of objectives, including demand generation, conversion, and customer retention.
• Creating and monitoring data reports to measure automation success.
• Managing marketing tech stack daily
• Using data-driven KPIs to determine where and when optimizations are needed in automations, lead scoring systems, and tech stack, and executing all necessary changes and improvements.

People that do best in this role have these personality traits and work habits:

1. Data-driven and analytical, always looking to the numbers to inform their decisions.
2. Investigative, determined to get to the bottom of any issue, and able to use data to ask all of the right questions.
3. Proactive and able to anticipate possible developments or speed bumps ahead of time.
4. Highly organized and able to manage every step of the affiliate relationship, monitoring, and payment process without any micromanagement. 
5. Tech-savvy and full of ideas about how we can improve our processes and tech stack.
6. Self-motivated and willing to go above and beyond to ensure all goals are met and exceeded. 

• Minimum of 4 years experience building and monitoring B2B marketing automations and lead scoring systems.
• Minimum of 3 years experience using Salesforce Marketing Cloud, Pardot, Intercom, Outreach (or at least 3 years in Marketing Cloud, Pardot, and similar platforms).
• Knowledge of HTML with experience in email coding and optimization.
• Minimum of 3 years experience with data reporting and analysis.
• Thrives on brainstorming and executing on new ideas based on KPIs.
• Must be able to legally work in the US either remotely or in our office full-time in South Beach (1601 Washington Ave, Suite 200, Miami Beach, FL 33139). You can relocate from another City, State, or Country if needed.
• Fluent in English reading, writing, and speaking.

• Any experience in SaaS (especially real estate SaaS) is a plus.
• Experience with Pardot and Google Analytics is a plus.
• Knowledge of additional coding languages is a plus but not necessary.
• Experience in real estate and/or property management is a plus, but not necessary.

• Unlimited paid time off with unlimited personal, vacation, and sick days.
• 401k with 4% matching. No time delays with instant vesting. Enroll and keep all money on day 1.
• 100% paid health insurance including medical, dental, and vision on Cigna's PPO Open Access Plus plan, and 25% covered for dependents.
• $100,000 life insurance policy to take care of your loved ones.‍
• Short-term and long-term disability insurance for unexpected events.
• ‍Company expense card and monthly stipend for any business expenses (training courses, certifications, equipment, whatever you want!).
• World class training program where you're paired with an onboarding buddy to ensure your success.
• Monthly investment classes from our co-founders on how to invest your money in a diversified portfolio of real estate, stocks, IRA, 529 Plans, and more.
• Work on Lincoln Road (for those working in our Miami office), the most vibrant street worldwide with great restaurants, activities, and walking distance from the beach.
• No micromanagement - We believe responsible people thrive on freedom.
• Great equipment - Ergonomic chairs, stand-up desks, Mac or PC laptops, dual monitors, and more.
• No rules - No dress code, policies, or handbooks. Just do great work & have fun!
• Get paid bi weekly with Gusto payroll - Split paychecks between different bank accounts, save money automatically towards a travel or emergency fund. Get a high-interest savings account, free payroll advances, and more.