Digital Marketing Specialist

This is an extremely important role at DoorLoop as you will be working alongside our co-founder and CMO to grow the company. We will be working together to drive more quality targeted traffic to the site, reach more property managers that can use our software, and showcase to the world why we are the number 1 best property management software around. We will be implementing a variety of strategies ranging from:

1. PPC and search engine marketing - Google Ads, Bing Ads, and other directories
2. Social media advertising - Facebook, Twitter, Instagram, and LinkedIn
3. Retargeting/remarketing - Across all social media channels and Google Ad network (powered by AdRoll)
4. Build organized, clean PPC campaigns with the highest possible quality and optimization scores.
5. Perform ongoing research into the latest paid search, paid media, and PPC trends and best practices to maximize ROI, and implement those into all campaigns on the appropriate channels.
6. Optimize audience segmentation and bidding strategies for each platform in order to maximize ROI.

People that do best in this role have these personality traits and work habits:

1. Obsessed with analytics, KPIs, and goals
2. Is a PPC expert, having mastered Google Ads, other directories, and all major social media ads.
3. Cares about measurable and actionable results VS vanity metrics
4. Number-oriented and mathematical
5. Understands their success will be measured by the number of new high quality leads they bring in
6. Takes ownership and responsibility of their actions, tests, and results
7. Able to work with and manage multiple freelancers and agencies for content creation, design, and more
8. Organized and focused
9. Coachable and trainable, open to learning and listening from your peers and those around you
10. Willing to adapt and change as the company grows and the role changes

1. Expert in Google Ads and Google Analytics
2. Proficient in social media advertising (Facebook, LinkedIn, Twitter, and Instagram)
3. Proficient with Google Search Console
4. Proficient in landing page optimization, conversion rate optimization, and AB testing
5. Understands HTML and CSS and can make easy adjustments themselves
6. Proficient in utilizing Google PageSpeed Insights, Google Lighthouse, GTmetrix, Pingdom Tools, and Web.dev to diagnose & fix on-page issues
7. Understands the user acquisition funnel process and the mathematical equations behind CPC, CPA, ACV, LTV, and ROAS
8. Experience working in SaaS companies
9. Fluent in English reading, writing, and speaking
10. Tech-savvy and great with computers

‍

1. Experience with Reddit Ads
2. Experience with Quora Ads
3. Experience with SalesForce, Intercom, Outreach, AirCall
4. Experience with MailChimp, Marketo, Pardot, HubSpot, or other email marketing platforms
5. Experience with Segment
6. Experience with Instapage, VWO, Insightly, or Google Optimize for AB testing
7. Experience with Clearbit, Hotjar, Fullstory
8. Experience with SEMRush, Moz, Ahrefs, or Screaming Frog
9. Experience with Mixpanel, Kissmetrics, or other similar platforms for cohort analysis and funnel optimization
10. Experience with Webflow

• Unlimited paid time off with unlimited personal, vacation, and sick days.
• 401k with 4% matching. No time delays with instant vesting. Enroll and keep all money on day 1.
• 100% paid health insurance including medical, dental, and vision on Cigna's PPO Open Access Plus plan, and 25% covered for dependents.
• $100,000 life insurance policy to take care of your loved ones.‍
• Short-term and long-term disability insurance for unexpected events.
• ‍Company expense card and monthly stipend for any business expenses (training courses, certifications, equipment, whatever you want!).
• World class training program where you're paired with an onboarding buddy to ensure your success.
• Monthly investment classes from our co-founders on how to invest your money in a diversified portfolio of real estate, stocks, IRA, 529 Plans, and more.
• Work on Lincoln Road (for those working in our Miami office), the most vibrant street worldwide with great restaurants, activities, and walking distance from the beach.
• No micromanagement - We believe responsible people thrive on freedom.
• Great equipment - Ergonomic chairs, stand-up desks, Mac or PC laptops, dual monitors, and more.
• No rules - No dress code, policies, or handbooks. Just do great work & have fun!
• Get paid bi weekly with Gusto payroll - Split paychecks between different bank accounts, save money automatically towards a travel or emergency fund. Get a high-interest savings account, free payroll advances, and more.