Director of Content and SEO

We are looking for a highly experienced Director of Content to lead our SEO strategy and content marketing efforts across all channels. Responsibilities for this role include:

• Developing and executing a comprehensive content marketing strategy that incorporates our website, social media, email campaigns, and anything else as needed.
• Managing a team of content creators, including in-house content writers and freelancers.
• Creating and overseeing the execution of high-quality, SEO-driven content for a variety of channels, including website, blog, hub, and other marketing materials.
• Monitoring and analyzing content performance metrics, including website traffic, engagement, and conversion rates using SalesForce, Posthog, and Google Analytics, to adjust content strategies accordingly.
• Continuous keyword research with aHrefs or similar platforms to optimize our content and website to rank higher in the SERPs.
• Running AB tests to increase conversion rates on the content to drive more resource downloads, MQLs, SQLs, demos, and conversions.

People that do best in this role have these personality traits and work habits:

• Highly strategic and able to bring initiatives from ideas to full execution.
• Skilled at developing teams, delegating projects, monitoring success, and offering guidance without micromanaging.
• Takes ownership and responsibility of their actions, tests, and results.
• Organized and focused.
• Exceptional grammar and attention to detail.
• Analytical mindset, with the ability to analyze data and draw insights to improve content strategies.
• Self-motivated, able to take the initiative and drive both your own and your team's projects forward.
• Collaborative and open to new ideas.

• Minimum of 5 years of experience in content marketing, with at least 2 years in a leadership role.
• Minimum 2 years of experience creating and executing SEO-driven content strategies and team-wide goals.
• At least 3 years of experience with content management systems, such as Webflow or WordPress.
• Expertise in an SEO-driven tech stack, such as Ahrefs, SurferSEO, Moz, or similar.
• Experience managing a team of content creators, including freelance writers and designers.

• Experience writing or leading teams for B2B SaaS, especially PropTech.
• Experience with marketing automation platforms, such as HubSpot, Pardot, or Marketo.
• Any real estate or property management experience.
• First-hand experience outsourcing to and managing freelancers on Upwork.
• First-hand experience with marketing funnel development.
• SEM or social media ads experience.

• Unlimited paid time off with unlimited personal, vacation, and sick days.
• 401k with 4% matching. No time delays with instant vesting. Enroll and keep all money on day 1.
• 100% paid health insurance including medical, dental, and vision on Cigna's PPO Open Access Plus plan, and 25% covered for dependents.
• $100,000 life insurance policy to take care of your loved ones.‍
• Short-term and long-term disability insurance for unexpected events.
• ‍Company expense card and monthly stipend for any business expenses (training courses, certifications, equipment, whatever you want!).
• World class training program where you're paired with an onboarding buddy to ensure your success.
• Monthly investment classes from our co-founders on how to invest your money in a diversified portfolio of real estate, stocks, IRA, 529 Plans, and more.
• Work on Lincoln Road (for those working in our Miami office), the most vibrant street worldwide with great restaurants, activities, and walking distance from the beach.
• No micromanagement - We believe responsible people thrive on freedom.
• Great equipment - Ergonomic chairs, stand-up desks, Mac or PC laptops, dual monitors, and more.
• No rules - No dress code, policies, or handbooks. Just do great work & have fun!
• Get paid bi weekly with Gusto payroll - Split paychecks between different bank accounts, save money automatically towards a travel or emergency fund. Get a high-interest savings account, free payroll advances, and more.