The right real estate software can make a significant difference, whether you are:
- A property manager who needs to streamline your operation
- An investor who wants to maximize the return on your investments, or
- A realtor who wants to optimize their lead generation
Whether you’re one, two, or all three of the above, below, we’ve put together a list of real estate software tools that will help you streamline, maximize, and optimize your real estate efforts.
Check the table of contents to the left to jump to the section that’s most relevant to you, or continue reading below.
15 Real Estate Software Tools for Landlords, Realtors, and Property Managers
Each of the real estate software tools below is categorized based on whether you’re a:
- Realtor, or
- Property manager/Investor
However, keep in mind that some of the tools overlap (with demographic/geographic data tools being a great example).
The tools we cover below can help you with everything from:
- Lead generation and nurturing
- Website building
- Marketing/Social media
- Property search
- Valuations (AI-based)
- 3D tours
- Property management
- Property accounting
- Work order management
- Showings/Open houses
- And even automating physical logistical challenges
Plus, the great part about many of the tools below is that they help you automate much of the above tasks.
Talk about a time (and hassle) saver.
So, whether you’re an agent, investor, or property manager, you’ll find a few somethings to help streamline your operation.
Great for: Streamlining inspections
The first real estate software on our list, Tap Inspect, is good for simplifying unit or home inspections.
It does that by providing a simple interface for recording information and creating easy-to-read reports– all from an iPhone app.
But more than just making inspections easier to complete, Tap Inspect also makes it easy to store all your inspection records in one central, easy-to-access place.
If inspections always seem to be a time-consuming process, or you find it difficult to keep your inspection records organized, this is a simple app that does the job.
Great for: 3D tours
The ability to shoot 3D tours has been around for a while, but what NodalView has done is take that tech and make it:
- Easier and more accessible, with one of the best 3D-tour mobile apps ever and connected hardware
- And more professional
And even if your phone isn’t compatible, you can use NodalView’s lens attachment to make professional 3D tours with virtually any smartphone.
Depending on your plan, you can even use multiple devices at once if shooting a large complex or other multi-unit property.
Great for: Automated home valuation
Whether you’re an investor or agent, getting an accurate property evaluation can be tricky– and time-consuming.
That’s why HouseCanary makes this list.
This real estate software uses predictive analytics pulling from several decades of geographic, demographic, and other public and private data to provide the most accurate automated valuations.
If you’re an investor, HouseCanary can simplify the process of getting that first-stage data on a property to figure out if there’s an opportunity with everything from risk evaluations to forecasts.
If you’re an agent, you can use HouseCanary to make your job easier and generate a ton of helpful information, which you can then pull from in your own valuations.
Plus, at just $10 per report, it’s a remarkably affordable tool, considering the value.
Great for: Tracking showings
Showings can be a messy business, what with all the pens and paper.
And don’t even get me started on reading all of those hand-printed names, numbers, and emails.
With Spacio’s real estate software, you can avoid all that by offering a simple digital solution to the traditional sign-in sheet.
With Spacio’s digital sign-in sheet app, you can not only offer a cleaner sign-in experience, but set up automated email follow-ups to go out to all visitors to begin lead nurturing and gather feedback.
Great for: Automating showings (rentals + homes)
Speaking of showings… why not automate the entire thing?
Rently is a convenient real estate software that can fully automate property showings.
Don’t believe us? “Well, they definitely can’t get the client a key, at least…,” you say?
Rently can even set up a lockbox pickup for your clients or, with their Rently Blue, do everything with the Bluetooth native in their smartphone.
While this might not always be preferable, having a tool that allows you to automate the process opens up all kinds of possibilities.
For example, remote showings in distant areas where you have properties and the ability to be in two places at once.
Great for: Finding tenants
If you’re a property manager or rental investor, you know that keeping your units occupied is essential.
After all, if there’s no one there to pay rent, your business is dust.
Besides the obvious platforms like Zillow and Redfin, there are others worth checking out that could make all the difference between finding your next tenant– or not.
One of those lesser-known real estate software is Apartment List.
As you might expect, it’s no Zillow. However, it does have strong rankings across Google and significant exposure.
So, the few minutes it takes to place your listing up can be a worthwhile investment of time.
Great for: Automated outreach
Effective outreach is critical to generating new leads, and Contact Junkie helps streamline and automate those outreach efforts in a way that few tools have.
With Contact Junkie, you can remove many manual outreach efforts, from sending emails to texting, and set up automated processes that handle those tasks for you.
Plus, you have a ton of flexibility in how you use the real estate software, with the ability to change when and how messages are delivered.
Plus, the automation stops once contact is made, so you can pick up at just the right time, saving you a ton of time and effort on the front end.
Great for: IDX website builder
If the idea of creating your own IDX-based website is scary or daunting, why not do it with Placester?
Placester is a website builder– think Wix or Squarespace– but built for agents who need great-looking IDX-based websites.
And boy, do Placester’s websites look good.
Placester isn’t the only good IDX website builder out there. However, Placester does a great job checking off all the boxes, from offering great, clean themes to powerful SEO-friendly features and great mobile responsiveness.
Setting up a website with Placester is more costly than the average website at $64 per month. However, they aren’t much different from the average IDX website builder regarding cost and well worth the price.
Great for: Automated lead nurturing
So far, we’ve touched on some tools that make lead generation and lead nurturing easier.
Moving beyond obtaining new leads, RealScout can automatically pull new listings from your MLS based on over 400 pre-set criteria and send them to your clients.
Just like with ContactJunkie, emails and messages sent to your clients look exactly like a message sent by you, so you’re able to automate even more of your lead nurturing process.
The research you once had to do manually can now be done automatically for you, so you can focus more on taking the ball once your clients are ready to shop.
You even get a branded search portal your clients can use that is updated with MLS data in real-time.
Great for: Automated lead qualifying
The term “AI” is thrown around a lot nowadays, sometimes incorrectly (or falsely).
But with Structurely, you can take advantage of true, effective AI chatbots (for both text and email) that automatically email or text leads to ask qualifying questions that you’ve set up.
The chatbot can even ask to schedule an appointment, taking care of much of the initial lead qualification process for you.
This real estate software comes with a convenient mobile app that makes it easy to keep up with communications. Plus, you maintain complete control over communications, with the ability to step in at any point in the chatbot process and take over.
It comes with a hefty price tag at $299 to start, but the time you save automating the qualification process is invaluable.
Follow Up Boss
Great for: Automated lead nurturing
Follow Up Boss is a lead nurturing CRM tool that helps you manage all of your lead nurturing efforts from one place.
Organize where your leads are coming from, your communication “timeline,” and run reports to see how your lead nurturing efforts are performing.
You can even communicate with clients directly within their mobile app version, making it even easier to keep everything organized in one place.
Great for: Automating manual logistics
If you’re an agent, this an invaluable tool you might find too good to pass up.
A relatively unique tool compared to the others on this list, KeyMe solves one of the few steps you might think would be impossible for technology to solve: getting a copy of your client’s keys.
With the service, instead of running over and borrowing your client’s key, all you need to do is snap a picture of it. No, really.
Then, you take that image to a KeyMe kiosk, upload the image using the KeyMe app, and you’re set.
That’s it! Never again will picking up keys require a round trip (or forgetting keys be a pain– you can go to a kiosk and use the original picture).
Great for: All-in-one CRM for realtors
Throughout this list, we’ve mentioned a ton of different tools that do all kinds of things.
But whether you’re an agent, investor, or property manager, you’d probably prefer a solution that would handle most of these things in a single piece of software.
After all, you don’t want to have to use 4-5 different tools simultaneously, even if they all improve efficiency through automation.
The first of two tools on this list that does precisely that is Propertybase, and it’s designed specifically for agents who are looking for an all-in-one real estate software for all of their lead generation needs.
With Propertybase, you can:
- Create a professional-looking IDX website
- Segment leads
- Send automated communications
- And more
Great for: Managing tenants
Rentpal is the first of two solutions designed for property managers and owners looking for a solution to onboard new tenants, manage rent payments, and more effectively manage their properties.
It’s on the simpler side compared to other more comprehensive property management solutions (like the next point), but it offers a few key features in a clean UI package, including:
- Complete and sign applications in-app
- Tenant portal
- App-based rent payments
Great for: All-in-one property management
The more comprehensive of the two property management solutions on our list, DoorLoop offers everything you could ever need to manage your properties from one place.
- Accept automatic rent payments via everything from ACH to credit cards
- Do all of your property accounting, for that matter
- Communicate directly with tenants via a convenient tenant portal
- Provide owners regular reports and important information via an easily accessible owner portal
- Even manage all of your work orders from one place, with the ability to create, edit, and communicate about work orders with tenants directly from the mobile app
Most full-service software like this comes with a hefty price tag, but you can try DoorLoop for 50% off until 2022 (that’s not a typo!). After 2022, prices start as low as $49/month for your first 20 units.
Tools of the trade
The word tools is used for a reason.
These aren’t just fun apps or software you can do neat things with.
Using the right combination of software (or an all-in-one solution) can completely transform how you run your business, whether you’re a property manager, investor/owner, or agent.
Consider where your time sinks are and which of these tools could make the most impact. Try a few things out and see where you get the most value.
Or, if you rather simplify things, consider a comprehensive solution like Propertybase if you’re an agent or DoorLoop, which allows you to manage your entire property management business.